Before one can be a successful Internet marketer, one must have a product which they
intend to market! Selecting this product means selecting a market. Most marketers break
large markets into smaller slices called niches. A niche market provides a way for a marketer
to ensure that their marketing efforts are precisely-targeted and, therefore, that those efforts
are more effective than the “spray and pray” types of marketing characteristic of
inexperienced marketers. There are a few broad guidelines and techniques one can use to
determine which market is the right one for them.